Dairy Products Inc is a manufacturing firm that produces and sells a line of butter packs under the brand name Melt Butter
The firm created Melt Tasty Butter and Melt Low-Fat Butter so that health-conscious customers can quickly differentiate its benefits. In this example, Dairy Products Inc is using which of the following brand encoding strategies?
A) company name only
B) company and brand name
C) brand and subbrand name
D) brand and product name
E) brand name only
D
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According to the job characteristics model, experienced responsibility for results refers to ________
A) how much employees care about the jobs they are doing B) the sense each employee has that his or her efforts contribute to the outcome C) an employees' intention to stay in the company D) an employees' support of the company and its mission E) employees' awareness of the real-life results of their efforts
Blythe and Cali do business as Diamond Investments. In acting on the firm's behalf, Blythe makes an honest error in overestimating the value of a particular stock purchase. To her firm, Blythe is A) liable for breach of the duty of care
B) liable for breach of the duty of accounting. C) liable for breach of the duty of accounting. D) not liable.