A ________ defines or constrains some aspect of the business

Answer the following statement(s) true (T) or false (F)

1. A display rack that stocks cigarettes is placed above the cash register so the cashier can reach the product for the consumer. The rack has signage on the front advertising the cigarette brand. This is called an overhead merchandiser. 2. P-O-P promotion can aid manufacturers by attracting consumers, but not by securing relationships within trade and business markets. 3. Support media are used to introduce a new message beyond the one being delivered by other advertising vehicles, marketing plans, and promotional techniques. 4. Billboards have evolved from outdoor signs and posters, which represent one of the oldest forms of marketing dating back to the early promotional tools of the 1800s. 5. Out-of-home media is just another name for a billboard, and billboards are the only form of out-of-home media.

________ reasoning is the ability to evaluate multiple ideas and choose the best solution to a given problem.

A. Divergent B. Convergent C. Lateral D. Intuitive