Define the liking/friendship principle and provide an example of how an advertiser might incorporate it into an ad for women's shampoo
What will be an ideal response?
Answer: Liking/friendship: People prefer to say yes to those they know and like. This could easily be incorporated into an ad by including a celebrity who is popular among women.
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Regarding education, Itard and Montessori believed in __________ whereas Thorndike
emphasized __________. a. extrinsic rewards; intrinsic rewards b. large class sizes; smaller class sizes c. a focus on tasks everyone needed to master; extrinsic rewards d. an individualized approach; intrinsic rewards e. an individualized approach; a focus on tasks everyone needed to master
How does the Levels of Processing model of memory differ from the Information Processing model?
a) The Information Processing model hypothesizes only one type of long-term memory. b) The Information Processing model assumes retrieval is not an active process in short-term memory. c) The Levels of Processing model hypothesizes only one type of memory, but different levels of information processing. d) The Levels of Processing model uses semantic networking as a core concept in determining what is retained in working memory.