The three primary tactics built into most long-term public relations campaigns are promotion, image management, and advocacy

A headline on a news story should more or less repeat what is in the lead paragraph of the story

Indicate whether the statement is true or false

Carly works in the marketing department at a regional grocery store chain. She is creating a customer survey and includes the following question: "Do you prefer name brand or generic grocery products and list your favorite products." What is wrong with Carly's survey question?

a. It does not accommodate all possible answers. b. It asks two different questions. c. It is a closed-ended question. d. It is an open-ended question.