________ refers to a sample of respondents who have agreed to provide information at specified intervals over an extended period

If you select one specific target market to whom you devote all your attention, you are following _____________________

a. Undifferentiated strategy b. Differentiated strategy c. Focused strategy d. Concentrated strategy

Even if sales of a brand extension are high and meet targets, the revenue may be coming from consumers switching to the extension from existing parent-brand offerings?in effect ________ the parent brand

A) diluting B) cannibalizing C) reinforcing D) eroding E) revamping