Ethical lapses involve gradual decision processes

Sustainability is the practice of operating a business to maximize profits while attempting to preserve the environment, economy, and needs of future generations.

Indicate whether the statement is true or false.

A business could elect to pursue a large-segment strategy when ________

A) it wants to provide customized products B) a market is segmented and marketing resources are limited C) demographics are not distinctive D) differences in customer needs are small E) it wants to carve out a niche within a segment using a highly refined marketing effort directed at an overlooked group of customers