Personal selling, unlike other promotional mix elements, is independent of the Internet
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
Personal selling, like other promotional mix elements, is increasingly dependent on the Internet.
Business
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Summarize each benefit a company might obtain from the globalization of markets
What will be an ideal response?
Business
Which of the following has NOT contributed to making marketing far more complex than ever?
A) higher cost of shelf space B) changing media habits C) reduced numbers of communication approaches D) expansion of retailer control over distribution system E) tremendous increase in the number of new products
Business