Which of the following is true of specialty stores?

a. They offer consumers very limited service and carry a vast assortment of well-known, nationally branded goods such as toys, housewares, and clothing.
b. They price products lower than specialty discount stores.
c. They carry a wide range of products and specialty goods, including apparel, cosmetics, housewares, electronics, and sometimes furniture.
d. They carry a deeper but narrower assortment of merchandise within a single category of interest.

ANSWER: d

Specialty stores carry a deeper but narrower assortment of merchandise within a single category of interest. The specialized knowledge of their salesclerks allows for more attentive customer service.