The effectiveness of an ad's placement is often judged by its cost per thousand (CPM), or the cost of reaching 1,000 audience members. For example, an ad that costs $20,000 to place in a major newspaper that is read by 1 million people has a CPM of

When determining a persuasive speech topic, most speakers

A) analyze the audience before selecting a topic. B) select a topic, then analyze the audience. C) reject a topic audience members disagree with. D) both a and c.

Individualistic cultures are societies that value individual freedom, choice, uniqueness, and independence.

Answer the following statement true (T) or false (F)