Subdividing a market into distinct subsets of customers according to their needs and buying habits is known as
A) market penetration.
B) product diversification.
C) market segregation.
D) market segmentation.
E) positioning.
D
Business
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An employment contract is a type of __________ contract
A. consumer B. indefinite C. unwritten D. personal service
Business
________ addresses the question of what characteristic the scale is measuring
A) Content validity B) Criterion validity C) Construct validity D) Coefficient validity E) Characteristic measurement
Business