An attractive way of illustrating trends and changes over time is to use a ________

The generic strategy used in variety-based positioning is product differentiation

Indicate whether the statement is true or false

Media outlets describe the topics they intend to cover during the coming year by

A) holding press conferences. B) publishing editorial calendars. C) creating special televised business-to-business campaigns. D) hiring celebrity spokespersons to make announcements at industry conventions. E) leaking information to a select handful of elite industry bloggers.