A "do-feel-learn" response sequence is considered appropriate when the audience has high involvement but perceives little or no differentiation within the product category

Secondary data sources may be internal or external

Indicate whether the statement is true or false

In modeling online consumer behavior, the concept of "consumer skills" refers to the:

A) education level of the consumer. B) communication skills of the consumer. C) knowledge consumers have about how to conduct online transactions. D) product evaluation skills of the consumer.