The cultivation differential is measured by subtracting the percentage of heavy views' television answer to the question from the percentage of light viewers who gave the television answers

Indicate whether the statement is true or false

True

Communication & Mass Media

You might also like to view...

All of the following are goals of research in preparation for a speech EXCEPT

A) to develop or strengthen your own expertise in the topic. B) to find evidence that supports your ideas. C) to make your ideas clear and understandable for your audience. D) to make your ideas pertinent to the audience. E) to organize your information.

Communication & Mass Media

When Tina met her son's new girlfriend, her facial expression and tone of voice indicated deep displeasure, although she simply said, "Nice to meet you." Which statement best expresses the communication behaviors in this situation?

A. The verbal message carries more meaning than the nonverbal messages. B. The nonverbal messages carry more meaning than the verbal message. C. The verbal message is enhanced by the nonverbal messages. D. The nonverbal messages are enhanced by the verbal message.

Communication & Mass Media