Explain the relationship of Tony Schwartz's concept of partipulation and Charles Larson's ideas of co-creation and self-persuasion. Do you agree or disagree with their assessments? Why?

What will be an ideal response?

Media specialist Tony Schwartzcombined manipulation and participation to create a new word: partipulation. Schwartz contends, "You have to participate in your own manipulation." Charles Larson agrees with the speaker-listener orientation stating, "[T]he focus of persuasion is not on the source, the message, or the receiver, but on all of them equally. They all cooperate to make a persuasive process. The idea of co-creation means that what is inside the receiver is just as important as the source's intent or the content of messages. In one sense, all persuasion is self-persuasion—we are rarely persuaded unless we participate in the process." Individual explanations will vary.