The Speech Framer is a mental format for remembering your

Which of these best describes ethical persuasion?

a. Focus on the prize, but do not break the law. b. Focus on your client’s needs, but produce writing that is fair to all. c. Focus on the main idea, and support it with three ethical points. d. Focus on ethics when writing your copy.

The ______ suggests an individual’s values determine in part which stories they find reasonable.

A. expectancy violations theory B. narrative paradigm C. cultivation theory D. agenda-setting theory