To empirically demonstrate their belief that television has an important causal effect on culture, Cultivation Theory researchers use a four-step research process. Which of the following activities is associated with the first step, the message system analysis?
A. developing questions about people's understanding of their everyday lives
B. doing a detailed content analysis of television programming
C. comparing the social realities of light and heavy viewers
D. distributing questionnaires to participants in a study
Answer: B
Communication & Mass Media
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Explain the difference between task and process functions
What will be an ideal response?
Communication & Mass Media
What are the three most common general purposes for speeches?
a. to tell, to show, to teach b. to excite, to engage, to convince c. to inform, to persuade, to entertain d. to demonstrate, to manipulate, to coerce
Communication & Mass Media