The principal purpose of a statement of cash flows is to measure the profitability of a business that maintains its accounting records on the cash basis

Which question should most likely be answered by all companies due to the rapid move toward globalization?

A) How should we eliminate domestic competition? B) Should we diversify in a new business area in the home country? C) Where should we produce or source our products? D) How should we fulfill our environmental obligations? E) Which medium of advertising should we use in our home country?

________ is the process of planning, conceiving, pricing, promoting and distributing goods, services, and ideas in order to satisfy consumer and business needs

A) Trade promotion B) Integrated marketing communications C) Marketing D) Advertising E) Public relations