Makers of dance games made to be played on home television sets have learned that their primary market for this product is girls and young women, so their advertisements target people in this group
This is an example of what kind of consumer marketing segmentation?
A) user-rate segmentation
B) geographic segmentation
C) psychographic segmentation
D) benefit segmentation
E) demographic segmentation
Answer: E
Explanation: E) Demographic segmentation divides the market by age, gender, income, and so on.
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Dave and Meagan Philips borrowed $150,000 from Fifth National Bank to help fund the purchase of a new home. The home serves as collateral for the loan. Fifth National has an insurable interest in the home based on
A) potential responsibility for legal liability. B) being a secured creditor. C) expectation of ownership. D) having a contractual right.
Which of the following is not a type of service package offered by firms?
A) selective B) constricted C) unique D) restricted E) generic