According to the Maritz Marketing Research Loyalty Report, the attribute program values refer to:
a. the ability to earn and redeem points and quality of rewards.
b. program freshness, access to exclusive events, and personalized experiences.
c. pride of membership, program uniqueness, and meeting customer needs.
d. the ability to interact with programs via Web site, mobile, and customer support.
ANSWER: c
The Maritz Marketing Research Loyalty Report includes customer ratings on more than thirty-five attributes, one of which is program values. It refers to pride of membership, program uniqueness, and meeting customer needs.
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