When the subheads and body copy of an advertisement are localized, not simply translated, it is an example of:

A) local advertising.
B) global advertising.
C) pattern advertising.
D) advocacy advertising.
E) stereotype advertising.

C

Business

You might also like to view...

The Fabric House has sales of $11,800, total equity of $237,400, and a debt-equity ratio of .55. What is the capital intensity ratio?

a. .89 b. .83 c. 1.06 d. 1.20 e. 1.27

Business

Assigning overhead using ABC will usually

a. decrease the cost per unit for low volume products as compared to a traditional overhead allocation. b. increase the cost per unit for low volume products as compared to a traditional overhead allocation. c. provide less accurate cost per unit for low volume products than will traditional costing. d. result in the same cost per unit for low volume products as does traditional costing.

Business