A marketer is interested in segmenting a business market on ________ if the marketer intends to eventually segment the market based on loyalty and attitudes toward risk
A) situational factors
B) purchasing approaches
C) personal characteristics
D) operating variables
E) demographic variables
C
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What is the formulation for this problem?
The owner of Chips etc. produces two kinds of chips: lime (L) and vinegar (V). He has a limited amount of the three ingredients used to produce these chips available for his next production run: 4800 ounces of salt, 9600 ounces of flour, and 2000 ounces of herbs. A bag of lime chips requires 2 ounces of salt, 6 ounces of flour, and 1 ounce of herbs to produce; while a bag of vinegar chips requires 3 ounces of salt, 8 ounces of flour, and 2 ounces of herbs. Profits for a bag of lime chips are $0.40, and for a bag of vinegar chips $0.50.
All of the following are advantages of renting versus buying a home except
A) mobility. B) no property taxes. C) not responsible for home repairs or maintenance. D) control over remodeling and decorating decisions. E) no risk of falling housing prices.