Why are marketing plans in a written format?
What will be an ideal response?
Marketing plans are in written format, instead of verbal, because when marketers develop ideas on paper it is
easier to circulate the plan among cross-functional group members, aiding collaboration.
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Which of the following manager's roles involves communicating on behalf of the organization?
A. disseminator B. spokesperson C. liaison D. figurehead E. disturbance handler
For the year ended December 31, 2016, the Statement of Cash Flows for Johnson Family Auto Supply shows the following information
Net Cash Used by Operating Activities, $70,000; Net Cash Provided by Investing Activities, $45,000; and Net Cash Provided by Financing Activities, $40,000. Cash has increased by $155,000. Indicate whether the statement is true or false