If a PR message is self-serving, consumers, constituents, and stakeholders respond in ways that negatively impact the organization or PR client

'Ethos' refers to a communicator's

A) trustworthiness. B) motivation. C) emotions. D) logical thought patterns. E) good reasons.

The dichotomy between "full" versus "empty" reflects the lack of a middle ground between polar opposites

Indicate whether this statement is true or false.