Within the dimensions of product performance, which of the following is a "quality driver"?

In the business-to-business sector, advertising tends to:

A) support other promotional tools such as personal selling, trade promotions, consumer promotions, direct marketing, and trade shows B) be the primary vehicle for communicating to customers C) be performed in-house to prevent competitors from learning about the company's products and communication approach D) identify key new target markets

Describe the process that results in "underwhelmed" customers and shareholders

What will be an ideal response?