________ can track customer satisfaction directly, measure repurchase intention and also gauge a consumer's willingness to recommend the company and brand to others
A) Periodic surveys
B) Mystery shoppers
C) Customer loss rates
D) Customer focus statements
E) Sales summary reports
A
Business
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Lifetime value can be calculated in two ways. Most marketing experts believe the most accurate method is calculating the lifetime value of a single customer
Indicate whether the statement is true or false
Business
The null hypothesis for a correlation states that:
A) the population correlation coefficient is equal to zero. B) the population correlation coefficient is +1. C) the population correlation coefficient is -1 D) the population correlation coefficient is ±1. E) the population correlation coefficient is positive.
Business