How can firms promote ethical behavior among their employees?
What will be an ideal response?
Companies must adopt and disseminate a written code of ethics, build a company tradition of ethical behavior, and hold their people fully responsible for observing ethical and legal guidelines.
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The "Got Milk" campaign was intended to boost the sagging milk consumption among Californians in the 1990s
The campaign ads highlighted the inconvenience of running out of milk when intended to be used with certain foods, such as cookies or muffins, advising consumers to stock up on milk to avoid such inconveniences. The "Got Milk?" campaign an example of ________. A) informational advertising B) reminder advertising C) institutional advertising D) comparative advertising E) reinforcement advertising
Which of the following performance goals is SMAART?
a. Meet with at least two customers per day on sales-related calls and record your results in the database by the end of business each Friday b. Meet with two or three customers per day c. Provide sales support to customers and record your work in the database d. None of the above