Answer the following statement(s) true (T) or false (F)

1. On many TV shows, publicists are portrayed as manipulative and unethical, which requires PR professionals to counter this stereotype by educating clients about the value of PR.
2. A college student who is studying to become a PR professional would be able to join the PRSA, while a person who is already working as a PR professional could join the PRSSA.
3. The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
4. Advertising relies on earned media, while public relations relies on paid media.
5. Corporate social responsibility is a voluntary action implemented by organizations that often improves an organization’s reputation with customers.

1. TRUE
2. FALSE
3. TRUE
4. FALSE
5. TRUE

Communication & Mass Media

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