Unlike traditional surveys, Internet surveys:
a. can be targeted at a specific group of people.
b. take a considerable amount of time and effort on the part of the respondents.
c. incur training, telecommunications, and management costs.
d. can be personalized for greater relevance to each respondent.
ANSWER: d
Unlike traditional surveys, Internet surveys can be highly personalized for greater relevance to each respondent's own situation. The advantages of Internet surveys are many, such as rapid development, dramatically reduced costs, personalized questions and data, improved respondent participation, and contact with the hard-to-reach groups.
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a. True b. False
Your company is able to arrange financing at either a rate of 12.75% annually, or at a rate of 12%
compounded monthly. Assuming financing is needed for one year, which rate is the best? A) 12.75% annually, because the annual percentage yield for 12% compounded monthly is greater than 12.75%. B) 12.75% annually, because even though the annual percentage yield is higher, interest if paid only once per year at year end. C) 12% compounded monthly, because the annual percentage yield is 12.68%. D) Both rates are effectively the same, so your company should be indifferent between the two.