One of the variables affecting sales performance is motivation. What can a sales manager do to influence his sales force's level of motivation?
A. Make sure that the company only recruits highly motivated individuals to be salespeople
B. Set up extensive and thorough training programs for all salespeople
C. Set up a compensation and reward system that directly satisfies the needs of the members of the sales force
D. Set up a management hierarchy based on wide spans of control
E. Do any or all of the above
Ans: C. Set up a compensation and reward system that directly satisfies the needs of the members of the sales force
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