What is competitive intelligence? What are some of the ways that a firm can ethically obtain information about its competitors?
What will be an ideal response?
The information that is gathered by a firm to learn about its competitors is referred to as competitive intelligence. There are a number of ways that a firm can ethically obtain information about its competitors. These ways include: attend conferences and trade shows, read industry-related books, magazines, and Web sites, along with general business magazines, talk to potential customers about what motivated them to buy your product as opposed to your competitor, purchase competitors' products to understand their features, benefits, and shortcomings, study competitors' Web sites, and study Web sites that provide information about competitors.
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A ____ exists when a tenant has possession of a property for an uncertain period.
Fill in the blank(s) with the appropriate word(s).
____ is a type of co-branding that occurs when two brands receiving equal treatment borrow from each other's brand equity
a. Ingredient branding b. Cooperative branding c. Complimentary branding d. Family branding