If there is a concern that a proposed environmental initiative might result in negative customer reaction, a hotel general manger should:
a. reconfigure the initiative so that is looks different from the original, even though it is essentially the same plan
b. rewrite those parts of the initiative perceived as unacceptable to municipal regulators
c. involve staff, customers, and the local community in test marketing the initiative
d. move forward with the program on the authority of the hotels board-approved environmental awareness
Ans: c. involve staff, customers, and the local community in test marketing the initiative
You might also like to view...
Which of the following is not a reason it is usually easier to obtain short-term debt financing than long-term debt financing?
a. Lenders of short-term loans do not require collateral. b. The dollar amounts of short-term loans are usually smaller than those of long-term loans. c. For the lender, the shorter repayment period means less risk of nonpayment. d. A close working relationship normally exists between the short-term borrower and the lender.
Sequential socialization occurs when the steps in socialization occur in a specific order
Indicate whether the statement is true or false