Which of the following statements about the PR campaign that followed the Exxon Valdez oil spill problem is true?
A. It was successful because it succeeded in covering up what had happened.
B. It was successful because it was immediate and honest.
C. It was a failure because the company initially claimed that ship was attacked by terrorists.
D. It was a failure because the company tried to handle media relations with a one-person office.
D. It was a failure because the company tried to handle media relations with a one-person office.
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A shot that begins with a close view of the subject and then withdraws to reveal a larger context is called a
a. process shot. b. dissolve. c. swish pan. d. pull-back dolly shot.
Employees tend to pass accurate information to their supervisors even if it reflects negatively on themselves
Indicate whether this statement is true or false.