In China, McDonald's is careful not to advertise prices with multiple occurrences of the number 4 since, in Cantonese, the pronunciation of the word "four" sounds similar to that of the word death

If a plant is operating at full capacity and receives a one-time opportunity to accept an order at a special price below its usual price, then

a. only variable costs are relevant. b. fixed costs are not relevant. c. the order will likely be accepted. d. the order will likely be rejected.

Marketers publicize inbound toll-free numbers to consumers in television and print ads, direct mail, and catalogs. The benefit to sellers is that it presents an opportunity for consumers to order products and for the seller to build the relationship

A benefit to consumers is ________. A) increased convenience B) increased telemarketing calls C) decreased telemarketing calls D) 24/7 availability of support E) a discounted price on the product