If you were giving a speech to an audience, why would it be important to consider the moral frame of the audience?
What will be an ideal response?
It is important to consider the moral frame of the audience because the moral frame is the values and beliefs of the audience. The speaker must understand the moral frame in order to develop the message to adapt to the audience's shared beliefs and values.
Communication & Mass Media
You might also like to view...
Communication is essentially a human process of
a) acting on information b) cross-functional team-role training. c) talking about trusting others. d) talking about the task.
Communication & Mass Media
Which of the following is NOT a stage in Knapp's model of relational development?
A. initiating B. experimenting C. circumscribing D. integrating
Communication & Mass Media