To be successful, an e-mail marketing program need not be integrated with other channels, because it is a stand-alone process

Which of the following has resulted from the increased educational levels of the U.S. population?

A) lower acceptance of technological changes B) greater job growth for professional workers C) higher number of manufacturing jobs D) lower mobility of the U.S. population E) lower number of women in the workforce

Retailers like Walmart and Target carry less-expensive versions of established brand name products or new lower-price lines. They have adopted a ________ pricing strategy

A) high-low B) target return C) cost-plus D) good-value E) market-skimming