Jim is planning on buying an expensive HDTV and he realizes that there are few differences between brands. Jim is displaying complex buying behavior

What are the three levels at which marketing activities occur in an organization?

a. Radical, disruptive, and incremental b. Corporate, departmental, and individual c. Competitive, customer, and corporate d. Strategic, functional, and tactical e. Product, price, promotion, distribution

Which of the following documents is received by a firm from its suppliers and contains details such as the amount due to the supplier and the purchase order number?

A) memorandum of association B) term sheet C) itemized bill D) purchase requisition