The text quotes Voltaire as saying, "The secret of being tiresome is in

Which of the following examples best demonstrates the new era of public speaking that has come to fruition in the 21st century?

a. listening to a speaker at a town meeting b. a soldier watching her son's graduation address via Skype c. someone re-enacting the "I have a Dream" speech d. the president giving the "State of the Union" address

Answer the following statements true (T) or false (F)

1. When creating a standardized questionnaire to measure the public’s beliefs, researchers identify the most likely beliefs for the public to hold. 2. Fishbein’s summative model involves summing the scores of attitude strength and attitude evaluation. 3. The Summative Model is concerned with all the beliefs an individual has about an object. 4. One strategy the Summative Model presents for persuasion is to alter the strength of an existing belief. 5. A strategy the Summative Model presents for persuasion is to change the salience of a relevant belief. 6. The major factor one needs to consider in persuasive efforts aimed at changing a person’s attitude is the strength of the subject’s beliefs.