The systems development life cycle (SDLC) gained popularity when the U.S. Department of Commerce stipulated that it would be used for all software development contracts

One of the mistakes marketers can make is positioning product around features or technical aspects of products, rather than positioning around the ____ products create.

A. Revenue B. Attention C. Value D. Differentiation

Retaining current customers is more expensive than gaining new customers

Indicate whether the statement is true or false