The most common form of vertical marketing system is _____
a. independent vertical marketing system
b. partially integrated marketing system
c. fully integrated marketing system
d. a retail cooperative
Ans: a. independent vertical marketing system
Business
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What is schedule stability and why is it important in a lean system?
What will be an ideal response?
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Some observers note that promotions always pay for themselves in the short term, but advertising never pays for itself in the short run
Indicate whether the statement is true or false
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