________ refers to a quality emphasis that encompasses the entire organization, from supplier to customer

Answer the following statement(s) true (T) or false (F)

1. . Marketers must select only one sales promotion technique aimed at consumers, such as coupons, price-off deals, premiums, contests and sweepstakes, samples and trial offers, phone and gift cards, rebates, and frequency programs. 2. Coupons are the oldest and most widely used form of sales promotion. 3. . A dentist offers a deal in which customers who have had two teeth whitening services over the last year get the third one free. This is an example of a sampling program to stimulate repeat purchases. 4. One advantage of using sweepstakes and contests is that they can quickly and easily communicate the brand message through the game. 5. A manufacturer of dental care products sets up a new promotion by attaching one of its toothbrushes to its boxes of toothpaste. This is an example of a mobile sampling technique.

Which of the following individuals is NOT eligible to contribute up to the maximum allowable limit to a traditional individual retirement account?

A) Shirley, age 21, who is single, earns below the allowable modified adjusted gross income limit, and is not covered under an employer-sponsored retirement plan B) Joe, age 71, who is married, has an earned income, and is not covered under an employer-sponsored retirement plan C) Karen, age 61, who is single, earns below the allowable modified adjusted gross income limit, and is covered under an employer-sponsored profit-sharing plan D) Craig, age 51, who is married, is covered under an employer-sponsored 401(k) plan, and earns below the allowable modified adjusted gross income limit