Marketers can choose from two basic promotion mix strategies—push promotion or pull promotion. Compare these two strategies
What will be an ideal response?
Using the pull strategy, the producer directs its marketing activities toward final consumers to induce them to buy the product; if the pull strategy is effective, consumers will then demand the product from channel members, who will in turn demand it from producers. Using a push strategy, the producer focuses instead on the channel members, persuading them to carry the product and promote it to final consumers.
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Lower-of-cost-or-market as it applies to inventory is best described as the
a. drop of future utility below its original cost. b. method of determining cost of goods sold. c. assumption to determine inventory flow. d. change in inventory value to market value.
Which of the following costs of goodwill should be amortized over their estimated useful lives? costs of goodwill from a business combination; costs of developing goodwill internally
a. no no b. no yes c. yes yes d. yes no