The idea that information from the media, and therefore media effects, travel from media through opinion leaders to opinion followers is called ________ theory.

A. limited effects
B. two-step flow
C. uses and gratifications
D. attitude change

Answer: B

Communication & Mass Media

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What are the challenges of narrative writing, and how does narrative writing compare to inverted-pyramid writing?

What will be an ideal response?

Communication & Mass Media

If no rewarding options are available, an individual will choose the option that is most costly to him or her.

Answer the following statement true (T) or false (F)

Communication & Mass Media