An organization's software-development projects are planned according to formal software Development Life Cycle (SDLC) processes. In which of the following phases would the software-development project's baselines and scope be established?

A consumer is most likely to primarily use a(n)_________ when he buys a brand such as Apple to which he is very brand loyal, or if he has previously owned an iPod and an iPhone previously.

internal search external search impulsive search psychological search

A market penetration pricing strategy calls for setting price levels that are high enough to quickly build market share

Indicate whether the statement is true or false