Most people would argue that a service firm must follow chase or mixed strategies. On the other hand, most state agencies, which are clearly service-oriented, are not at all able to "chase" demand
Discuss how they manipulate demand to allow the level strategy to be used.
This is a critical-thinking item for students. Most will recognize that state agencies (driver's license, tax, etc.) are often level because of restrictions on their ability to hire and layoff at will. Most students will uncover examples from personal experience, such as: demand is forced to meet level capacity by queues, waiting lines, processing delays (back orders), appointments, or ultimately by lost "sales."
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Juana looked at the September issue of her favorite fashion magazine and did not find anything particularly interesting despite the fact that the magazine had several advertisements that were targeted at Juana's demographic
The only thing that interested her was an article about an upcoming fashion show. Which consumer behavior is being illustrated in this instance? A) subliminal advertising B) groupthink C) selective attention D) social loafing E) consumer ethnocentrism
When a speaker clenches his/her fists or crosses his/her arms, this shows uncertainty
Indicate whether the statement is true or false