Which of the following statements most likely supports CCC managers selecting Business Partner Y instead of Business Partner Z?
A) Business Partner Y has a good reputation in the marketplace.
B) Business Partner Y is fairly young and hence requires experience in the food and beverage industry.
C) Business Partner Y has distinct goals and objectives compared to CCC.
D) Business Partner Y has the most experience in the automobile industry but now wants to venture into the food and beverage industry.
A
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The most elaborate form of product use test requires:
A) diagnostic test to eliminate serious problems with the product. B) limited time horizon trial among customers who should be asked whether they would buy. C) placement of the product in homes for an extended period. D) small sample of customers, usually employees.
In the business market, wheat and lumber are examples of ________
A) components B) equipment C) processed materials D) MRO products E) raw materials