A common metric that is used to evaluate whether to amount of time and financial support given to a campaign is referred to as ______.

A. return on influence
B. return on relationships
C. return on investment
D. return on engagement

C. return on investment

Communication & Mass Media

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Which of the following answers is not an effective way of beginning a presentation?

a. Plan the beginning after you have developed the content of your presentation. b. Don't use your introduction to offer excuses for poor preparation or nervousness. c. Don't begin a presentation with a phrase such as "My speech is going to be about…" d. Begin with a strong joke, even if it's not relevant to your purpose or topic. e. Begin by connecting to your audience and setting the emotional tone of the presentation.

Communication & Mass Media

Nonverbal behaviors are keen indicators of whether we feel positive or negative about others

Indicate whether the statement is true or false

Communication & Mass Media