Negativity Effect

What will be an ideal response?

Emphasis on negative information.

Communication & Mass Media

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Which of the following countries is the most collectivistic?

a. United States b. Japan c. Russia d. Canada

Communication & Mass Media

Roger is looking to evaluate the effectiveness of an M&Ms contest on Instagram for the Mars Corporation. He had a strong call-to-action statement that drove audiences on Instagram to a microsite where they could win various prizes. What is Roger trying to evaluate?

A. He is trying to evaluate the effectiveness of the Red M&M character in the post. B. He is trying to evaluate the attitudinal outcomes of audience members to the M&M’s post. C. He is trying to evaluate the conative outcomes of the audience members to the M&M’s post. D. He is trying to measure the influence of who is driving the traffic to this post for M&Ms.

Communication & Mass Media