What is the ideal structure of a lead?

A. a single-sentence paragraph of fewer than 20 words
B. a single-sentence paragraph of 25 to 35 words
C. a multi-sentence paragraph of 50 words or more
D. two or more paragraphs at 100 words total

B. a single-sentence paragraph of 25 to 35 words

Communication & Mass Media

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What is a clear statement of how you will achieve the objectives of your plan and what will guide your tactics?

a. tactics b. strategy c. situation analysis d. key message

Communication & Mass Media

If someone looks up the legal term res ipsa loquitur, they will find the _________ meaning, “the thing speaks for itself.”

a. connotative b. denotative c. cultural d. idiomatic

Communication & Mass Media