When marketers have wanted to even out supply and demand, they have used this strategy
A) digitally dynamic pricing
B) dynamic yield pricing
C) value gap pricing
D) yield management
E) variable cost pricing
D
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The major difference between a true loss leader and bait-and-switch advertising is based on _____
a. the legality of the strategy b. whether sufficient customer traffic is generated c. whether the good or service is sold in sufficient quantities d. whether other retailers are injured
Which of the following is true of a transfer of leased property by landlords?
A) A landlord cannot sell the rights to receive rent. B) A new owner-landlord can alter the terms of an existing lease during the term of the lease. C) If the complete title is transferred, the property is subject to the existing lease. D) If a valid lease contract expires, a landlord can sell his ownership interest in a property.