A respondent is always told the real purpose of a study in _____

Bill of materials is an example of a generalization/specialization hierarchy

Indicate whether the statement is true or false

Radio more than virtually any other media:

A) creates an intimate, one-on-one relationship with prospects. B) presents creative effects at a higher production cost than virtually any other medium. C) is locked into the home and car, not proximate to the selling point. D) has escaped the conglomeration movement evident in other media. E) has suffered from effects of conglomeration.